Excellent. An easy choice, indeed.
“We keep bringing more magic into the world, but rising expectations mean that there’s more disappointment as well.
That’s part of the deal of being in the world.
The alternative, I’m afraid, isn’t to choose a path where we make everyone happy and always exceed their expectations. Nope. The alternative is to hide, to fail to engage and to produce nothing.
A pretty easy choice.”
Seth Godin – “You will be disappointed”