As software developers, we often think our job is to develop software, but, really, that is just the means to an end, and the end is to empower businesses to reach their goals. Your code may be elegant, but if it doesn’t meet the objectives (be they time or business) it doesn’t f***ing work.
Leon Fayer: “Your Code May Be Elegant”
The same goes for the field of learning. Our job is not to “develop learning”, but to empower businesses and/or individuals to reach their goals. Your eLearning course may be elegant, but if it doesn’t satisfy the real business or performance objectives (notice I did not say “learning objectives”), it doesn’t f***ing work.