Mobile Now, Not Later

Brian  

In case you missed it, this is a great recap of Luke W‘s “Mobile To The Future” presentation by Jeffrey Zeldman. I had the pleasure of seeing Luke present at Penn State Web 2012. I’m happy to see Zeldman’s thoughts on the matter. It’s a great post. I’ve read it three times.

In summary:

Dump the “start from desktop” mindset. Start from what mobile can do.

Mobile is a massive new mass medium.

Designing for it today forces us to adapt and optimize our solutions.

Designing for mobile moves us toward the future (but we need device APIs to make it work).