It’s Never About You

Brian  

Remember, it\’s always about the user. It\’s never about you. – Zeldman – “But What I Really Want to Do is Direct” Enough said. One of the reasons I started Remember The User was simply to remind designers and developers, and anyone else who will…
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Designing Text

Brian  

According to the Information Design Network, “Wherever relatively complex information needs to be made easier to understand, or tailored to the needs of a specific ‘specialist\’ or cultural community, the ‘user-oriented\’ methods of information design can be employed.” I\’d say that eLearning, job aids, participant…
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Engagify Before You Gamify

Brian  

Perhaps gamify if you have to, but only after you\’ve first tried to engagify. Please. – Clark Quinn – “Engagification” Yes. (via Kevin)