Good marketing may get people in the door the first time, but good product design gets them in the door the second (and third, and fourth, and fifth) time. – Shawn Blanc Apple isn’t dominating because of clever marketing. They’re dominating because they make awesome…
Continue reading Why Apple is Dominating
Been a while since I’ve posted one of these. But, some great reads out there recently. Creating Losing Designs – great ideas on using low stakes losing to motivate learners. “The Smart Worker Needs Job Aids Rather than Courses” – this is a great series.…
Continue reading TWiB: Been A While
…the goal shouldn’t be to overlay rewards and achievements, the goal should be to get people more involved in experiences in meaningful ways. Koreen Olbrish – “Reflections on LEEF 2011” – eLearn Mag Couldn’t have said it better myself. It’s not about the game. It’s…
Continue reading Meaningful User Experiences
Judy Unrein and I started a podcast a few months ago. We drink great beer and talk about learning, software, technology, and whatever else we can think of. It’s informal. Crack open a cold one (nothing cheap now, make it something worthwhile) and join us!…
Continue reading The ToolBar, Episode Three