Daring Fireball: Philip Elmer-Dewitt on Apple’s Advertising Budget

Brian  

And this is why Apple shares are high and steady. They’re just crazy-smart with their money. They spend a lot, but they aren’t wasteful. I’d be they spend a lot more time negotiating advertising contracts as well, to maximize their dollar, just like they do with their hardware and software.

Daring Fireball: Philip Elmer-Dewitt on Apple’s Advertising Budget.

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